MARCH 2010

'Ferry Friendly' Initiative to be launched in Inishowen

A new marketing initiative entitled "Ferry Friendly" will be launched on 1st April 2010 promoting local Inishowen tourism business and the Lough Foyle & Lough Swilly ferry services.

The main aim of the campaign is to offer travelling tourists to the Inishowen peninsula via the Lough Foyle ferry (Magilligan/Greencastle) and the Lough Swilly ferry (Buncrana/Rathmullan) better value than before and a greater choice of things to see and do whilst in the peninsula.

As part of the "Ferry Friendly" scheme passengers will be entitled to special discounts when they present their ferry ticket at participating businesses displaying a "Friendly Ferry" sign. Tickets will be valid for 48 hours after purchased with the type of discount offered solely on the businesses discretion. Business taking part include hotels, b&bs, restaurants, tourist attractions and outdoor pursuits.

In addition to this new initiative a newly designed Inishowen Visitor Map highlighting a selection of things to see and do in Inishowen will be erected in over 50 locations throughout the peninsula and available in simple tear off block pads for tourism businesses to distribute to visitors this summer.

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